In westerns,
numerous of case show us the CSR deeply affected commitment and ethics, to
contribute to the economic development. For instants, Pharmaceutical giant Novartis
are now put a lot of effort to provide health plans for the world's poor, even
lost so long. Today, in the 21st century, the world has known in the past and
today's poorest people the suffering of all. Surely, Novartis don't ask
material return, only help to needy communities, sponsorship and so on. And through
donations of money, assets or activities to donated by medicine to the needs of
people.
Eye on Asia, in March 2011, Japan suffered an
earthquake and tsunami tragedy. Fukushima after the nuclear disaster, more
investors are expected to take into account environmental, social and
governance standards, enterprises will be more closely focused on how they
communicate with shareholders. Time shifted to 1999, Japan's social
responsibility investments can be traced back the first public offering
socially responsible investment (SRI) mutual fund was established. Japan is the
most developed SRI market in Asia. This type of investment is a special type of
investment approach, investors are interested in not only the traditional
monetary returns, also taking into account the social justice and economic
development, world peace and environmental protection. Then established a lot
of similar investment funds, grasp the characteristics of public environmental
awareness is growing. Other Asian institutional investors generally responsible
investing as a strategy in Europe and America, so they focus on their own
responsibility whether the investment targets are consistent with their
obligations. As part of the study makes it clear that responsible investment in
the long run will achieve better performance or limited study on downward
trend, most Asian investors are encouraged to focus on non-performance of SRI portfolio.
SRI funds continue to grow is the continuous
improvement of management skills, and more efficient research tools such as the
innovation of environmental protection rating service. SRI in the past can only
passively filtering company, avoid unacceptable companies on investment
policies and such investigations are carried out by external consultants. Initially,
fund managers only use single method to select acceptable according to survey
company by views on the industry or market nature. In recent years, a new
generation of fund managers willing combining their past knowledge of
sustainable development and on the former boundary to
has a comprehensive view of the market, this advance concern of the more
powerful SRI has also been said, more in-depth attention to social factors are,
better portfolio profits.